The Google’s Dominance


In other words, a PageRank results from a “ballot” among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it (“incoming links”). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

The example on the right shows the reason of dominance of Google, which uses the PageRank algorithm. The table lists the top ten results for a search query “coffee.”

From the table, all three listings of search results seemed of equal quality. Search engine users are loyal to one or a few search engines and are generally happy with search results.

Thus, as long as Google continues to provide results deemed high in quality, Google likely will remain the top search engine.