Slide 16.16: Mobile commerce (cont.)
Slide 16.18: Mobile commerce applications (cont.)
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Mobile Commerce Applications

Electronic commerce applications are numerous, including auctions, banking, marketplaces and exchanges, news, recruiting, and retailing, to name but a few. Mobile commerce applications not only cover the electronic commerce applications, but also include new applications such as mobile inventory tracking, which can be performed at any time and from anywhere by using mobile handheld devices and computing technology. The following table shows a list of mobile commerce applications:

Mobile Category Major Applications Main Patrons
Advertising Targeted ads, location-based ads Business
Commerce Mobile transactions and payments Business, general public
Education Mobile classrooms and labs Schools, training centers
Enterprising resource planning Resource management, managing a mobile workforce Business
Entertainment Audio/games/images/music/video downloads and sharing, on-line gaming Entertainment industry
Health care Accessing and updating patient records Hospitals and nursing homes
Internet Browsing, transactions, cloud computing Individuals
Inventory tracking and dispatching Product tracking and dispatching Delivery services and transportation
Law enforcement Mobile communication and data collection Police and security
Location-based services Travel/product/event recommendations Travelers
Military Mobile communication Military
News News on demand, breaking news, news everywhere Individuals
Retailing and small-amount transactions Paying vending machines and parking meters Retails
Traffic Global positioning, routing services, toll paying, traffic advisories Transportation and auto industries
Travel Reservation services Airlines, hotels, travel agencies